RUIZ-ANDIA, Rodrigo; LA FUENTE CARDONA, Sonia Daniela; FERNÁNDEZ-DAZA, Virginia Mercedes; ARRAYA-ZAMBRANA, Nicolas Esteban. Brand positioning for packager natural juices in the city of Cochabamba . YUYAY: Estrategias, Metodologías & Didácticas Educativas, GYE-FLO, v. 3, n. 2, p. 76–95, 2024. DOI: 10.59343/yuyay.v3i2.67. Disponível em: https://jlacolectivo.com/revistas/index.php/YUYAY/article/view/67. Acesso em: 16 apr. 2026.